We all want to do something to help these poor people.
Take me. I was going to drive one of my delivery vans to Ukraine to deliver the vast volume of much-needed and essential items which had been donated to my help-appeal, but we were short of drivers and driving to Ukraine would cost upward of £2000 per van in fuel alone.
Speculatively I reached out to supply chain contacts I have worked with for many years because I appreciated that shipping 26 pallets at a time in an articulated lorry would be a much more effective way of delivering vital supplies.
In a matter of days, they had reduced me, a hardened businessman of 55 to tears with their generosity. I had hoped they would let me use a lorry or two at cost – approximately £8000 per lorry per round trip journey, but they came back to me offering me not just a couple of lorries but all the trucks I need FOR FREE & GRATIS and volunteered to pay for the necessary drivers, the necessary fuel, cold storage and haulage association fees.
They have also offered to arrange the export and customs paperwork as well as using their professional connections and logistics skills to plan drop off points on the Polish border and in Ukraine. What an amazing gesture from generous and thoroughly decent people!